Think that reaching Culturally and Linguistically Diverse (CALD) communities is just about translating information into different languages?
If you’re translating the same messages and using the same tactics across all communities that speak different languages you are assuming that all CALD communities have the same interests and motivators- a strategy that no communicator would use with a mainstream audience.
If your objective is to have a real impact on CALD communities then you need to really understand what motivates people that come from different cultures and religions. If you want to communicate and engage with them, then you need to understand the way that they receive, perceive and feedback information, as well as the unique networks that exist in each community.
Says David Communications has specific experience in researching and engaging with a range of CALD communities.