The days of buying the weekly TV guide and planning your week to make sure that you are home for your prime-time television favourites has gone out the door.
The ‘what I want when I want’ culture that has been boosted by the online world has seen a shift in viewing patterns, just as it has shifted the patterns of news-watching from the daily paper to the instant online news. These days, consumers will watch something on TV, but will use their digital recorders to keep track of programs they like, if they miss this they will view it on the website, download it on iTunes or download a pirated version for free (we all know that people do it!).
New applications now coming onto the market are making another shift to viewing patterns and it is my prediction that the shift to mobile will be the one to watch for 2011.
Yesterday Channel 10 released its application for iPhone and iPod Touch, allowing viewers to watch episodes and news on-the-move. This follows the highly rated iView application by ABC television for mobiles and tablets.
I know that some pay-TV channels have been simulcasting on mobiles through paid subscriptions for a while, but the investment into these mediums by free to air channels highlights the seriousness by which the market is now taking this.
This will also be seen in the radio world. As Jessica Northey said in her post Seven Digital media Trends of 2011 : “Any radio station without a strategy for reaching mobile users in 2011 is woefully behind and missing a major opportunity to reach literal movers-and-shakers in the marketplace.
My question is, can the Australian telecommunications infrastructure handle this shift in the traditional media space. We all know the woefully inadequate state of broadband, especially outside of metropolitan areas. Mobile data is in no better shape. Consumers may be ready to move, but are we really ready to handle it?
……,” says David.
What are your thoughts?