Integration- the key to social PR

At Fentons we have been working with our clients to help them integrate social media into broader marketing communications plans, rather than looking at online activity as a stand-alone activity.

This integration is essential in ensuring that you are ‘singing from the same song-sheet’ to your target audience, regardless of whether they are viewing information on your website, reading a brochure or talking to one of your staff.

Read the rest of this post at the Fenton Digital blog.

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